Back to the roots of cause-related marketing – A systematic literature review of cooperation motives

Publikation: Beitrag in Fachzeitschrift › Artikel › Peer-reviewed

Originalsprache	Englisch
Fachzeitschrift	International Review on Public and Nonprofit Marketing
Publikationsstatus	Veröffentlicht - 2024

Systematik der Wissenschaftszweige 2012

@article{58dc3b0833e3496eae2b5b58fe00693d,

title = "Back to the roots of cause-related marketing – A systematic literature review of cooperation motives",

author = "Katharina Kaltenbrunner and Sandra St{\"o}tzer",

year = "2024",

language = "English",

journal = "International Review on Public and Nonprofit Marketing",

issn = "1865-1984",

publisher = "Springer Verlag",

}