Phygital Samples: Enhancing Retail Experiences with Digital Augmentations of Physical Materials

Activity: Talk or presentationPoster presentationscience to science / art to art

Description

Retail industry is subject to radical developments. Due to mass-
customization it is not possible for retailers to present all possible
confgurations in-store for customer to experience. Additionally,
there is a shift towards online shopping. Even in the context of pur-
chasing cars it is common to pre-order cars online, without having
experienced the car upfront. Physical material samples are a way
for customers to get an impression of what the whole product is
like, without retailers actually having the whole in their store. This
comes with the drawback that it is hard for customers to experi-
ence the whole based on a single sample for a specifc confguration.
Particularly in the case of samples that have been taken home, the
connection with the whole product can be lost. In this paper we
present Phygital Samples, combining physical and digital in the
context of retail. Phygital Samples connect with a digital layer that
flls the gap between the detailed sample and the whole product.
The interaction mapping with the sample and digital ’whole’ or
’bigger picture’ is based on the interaction to perceive the material
quality of the specifc sample. In this demo, we present the Phygi-
tal Sample box containing four diferent samples illustrating our
material interaction design approach.
Period23 Apr 202325 Apr 2023
Event title2023 CHI Conference on Human Factors in Computing Systems (CHI EA ’23)
Event typeConference
LocationHamburg, GermanyShow on map
Degree of RecognitionInternational

Fields of Science and Technology Classification 2012

  • 102 Computer Sciences