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Gudrun Bachleitner-Held

Ao.Univ.-Prof. Dr.

  • Erzabt Klotz Straße 1

    5020 Salzburg

    Austria

1981 …2019

Research output per year

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Research Output

Destinationswerbung. Zur Imagekonstruktion von touristischen Räumen durch multimodale Inszenierung von Identitätsmarkern

Bachleitner-Held, G., 2019, In : Zeitschrift für Tourismuswissenschaft. 11, 1, 18 p.

Research output: Contribution to journalArticle

Lebsanft/ Schrott (eds.), Diskurse, Texte, Traditionen

Bachleitner-Held, G., 2018, 5 p. John Benjamins Publisher.

Research output: Other contributionResearchpeer-review

Qui l'ospitalità non tramonta mai. L'ancoraggio deittico in funzione 'guida' nella pubblicità turistica

Bachleitner-Held, G., 2018, Reiseführer - Sprach- und Kulturmittlung im Tourismus.: Le guide turistiche - mediazione in ambito turistico. Baumann, T. (ed.). Bern: Peter Lang, Vol. 255. p. 129 - 151 23 p. (Linguistic Insights).

Research output: Chapter in Book/Report/Conference proceedingChapter in BookResearch

Strategies of Adaptation in Tourist Communication: Linguistic Insights

Bachleitner-Held, G., 2018, Leiden: Brill. 323 p. (Utrecht Studies in Language and Communication; vol. volume 31)

Research output: Book/ReportCollected Edition / VolumeResearch

Open Access

What Do Language Use and "The Tourist Gaze" Have in Common? Introducing Strategies on Adaptation in Tourist Communication

Bachleitner-Held, G., 2018, Strategies of Adaptation in Tourist Communication: Linguistic Insights. Held, G. (ed.). Leiden: Brill, Vol. 31. p. 1 - 14 14 p. (Utrecht Studies in Language and Communication).

Research output: Chapter in Book/Report/Conference proceedingChapter in BookResearchpeer-review

Activities

Staging Cultural Identity through Language Markers. Observations on Tourist Advertising

Gudrun Bachleitner-Held (Speaker)
27 Oct 201728 Oct 2017

Activity: Talk or presentationOral presentationscience to science / art to art

Die Facetten des face - physische Entität, kulturelle Praxis, theoretisches Konstrukt

Gudrun Bachleitner-Held (Speaker)
29 Sep 20161 Oct 2016

Activity: Talk or presentationOral presentationscience to science / art to art

Siete mai stati QUI? Indexikalische Strategien zur Prägung des Tourist gaze in der Tourismuswerbung

Gudrun Bachleitner-Held (Guest lecturer)
11 May 2016 → …

Activity: Talk or presentationGuest lecture

Servus Austria und Grüezi Schweiz Zur multimodalen Inszenierung von Sprache in der Tourismus-Werbung

Gudrun Bachleitner-Held (Guest lecturer)
12 May 2016 → …

Activity: Talk or presentationGuest lecture

Gaze upon space and place - multimodal Display of spatial devices in Tourist ads

Gudrun Bachleitner-Held (Speaker)
23 Jun 201625 Jun 2016

Activity: Talk or presentationOral presentationscience to science / art to art