De-Westernizing Visual Communication and Cultures: Perspectives from the Global South

The edited volume gives voice to pluralized avenues from visual communication and culture studies regarding the Global South and beyond, including examples from China, India, Cambodia, Brazil, Mexico, and further countries. Defining visual communication and culture as umbrella term that encompasses imagery studies, the moving image as well as non-verbal visual communication, the first three chapters of the book lay out the de-Westernization discourse as a way to emic research and the Global South as both a geographical but even more so a category of diversity and pluralism. The regional case study based chapters following, draw on various emic theories and methodologies and find a complex arrangement of visuality between socio-cultural and -political practices and institutions. The book targets disperse scholars: academics with expertise on (re-gional) visual studies as well as researchers, students, and practitioners working on the Global South and de-Westernization.