Online Public Relations

Peter Winkler, Thomas Pleil

Research output: Chapter in Book/Report/Conference proceedingChapter in Book

Original languageEnglish
Title of host publicationHandbuch Online-Kommunikation
EditorsWolfgang Schweiger, Klaus Beck
Place of PublicationWiesbaden
PublisherSpringer Fachmedien Wiesbaden
Pages451-477
Edition2
ISBN (Print)9783658180164
Publication statusPublished - 2019

Fields of Science and Technology Classification 2012

  • 508 Media and Communication Sciences

Cite this

Winkler, P., & Pleil, T. (2019). Online Public Relations. In W. Schweiger, & K. Beck (Eds.), Handbuch Online-Kommunikation (2 ed., pp. 451-477). Wiesbaden: Springer Fachmedien Wiesbaden.