Translated title of the contribution | Sportsponsoring in Beziehungsgeflecht von Medien, Sport, Publikum und Wirtschaft |
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Original language | German |
Title of host publication | KALTENBRUNNER K A, URNIK S (Ed.): Unternehmensführung: State of the art und Entwicklungsperspektiven |
Place of Publication | München |
Publisher | Oldenbourg Wissenschaftsverlag |
Pages | 237-248 |
Publication status | Published - 2012 |
Fields of Science and Technology Classification 2012
- 503 Educational Sciences
- 502 Economics